A fashion design graduate from Kolkata, Nupur Kanoi started her career as a fashion stylist and writer with a luxury lifestyle magazine. Her love for fashion and drive to do things differently, led to the start of her eponymous label in 2006. Silks and shibori dye techniques make up the bulk of her collections with strong emphasis on a relaxed shape. The woman who buys her aesthetic is someone who understands the beauty of embroidery, fabric and cut. They like to experiment with these aspects and create their own identity.