Aisha Rao, the Hyderbad-based label encompasses a melting pot of bright, eye-catching colors, bold graphic prints, and traditional techniques. Her signature largely relies on the use of appliqué whereby fabric waste comes together in sizeable motifs and bold colors with a laborious overlay of aari work, luminous zardozi, and macrame to create an eclectic mix of delicate and maximalist aesthetics.
About the Designer
Aisha Rao graduated as a lawyer from an Indian National Law School, NUJS but went on to pursue design at IED-Barcelona, Spain. She studied Sewing & Garment Construction at Parsons-New York and started the eponymous label in 2017. Aisha Rao is known for her fusion of traditional and contemporary elements, vibrant colors, and the use of unconventional materials.
Why We Love Them
Female Founded / Eclectic / Voluptuous ColorsFemale Founded Eclectic Voluptuous Colors